Department For Transport
July 18
08:30
2023
Details
This technical report outlines the approach the Department for Transport (DfT) undertook to develop its transport user personas.
The report:
- outlines the methodology undertaken for the study and provides a summary of the steps taken in the development of the personas
- provides clear instructions of the research methods used for those wishing to replicate or adapt the study
The annex that accompanies the report includes all research materials and outputs from descriptive and statistical analysis conducted.