A new variant of dangerous baby self-feeding products has appeared where the pillow part takes the form of an animal head shape.
Baby self-feeding products are designed to enable babies to bottle feed with little or no assistance from a caregiver. This creates a risk of serious harm or death from choking on the feed or aspiration pneumonia.
The Office for Product Safety and Standards has identified that all baby self-feeding products are dangerous due to their design and intended use and can never be made safe, regardless of any changes to their appearance. It issued a Product Safety Alert concerning them in December 2022. The public was urged to stop using them immediately and dispose of them safely. Businesses and local authority trading standards services were also asked to take specific actions to remove them from the market.