Paul Lincoln, Chair of the Public Health Responsibility Deal behaviour change network, talks about the progress of the network to date.
Paul says in his first blog:
“…the network’s purpose is to be an expert resource - providing evidence of what works, stimulating innovation and formulating experimental trials on behaviour change - with a view to improving public health…
“When so much of our behaviour is shaped by the choice architecture (the shopping environment, out of home food establishments, access to outdoor spaces/activity & sports venues etc) and unconscious environmental cues (eg. most obviously marketing and advertising), it raises important questions about the degree to which we make free and informed choices.”
You can also read blogs from the other chairs of the Responsibility Deal networks