GovWire

Get Into Teaching - Alpha Assessment Report

Government Digital Service

January 21
18:27 2021

Service description

The service to support every potential teacher to help them understand if teaching is right for them, and help them in their application journey.

Service users

This service is for

  • graduates interested in teaching
  • career changers wanting to go into teaching
  1. Understand users and their needs

Decision

The service met point 1 of the Standard.

What the team has done well

The panel was impressed that:

  • the team has made really good use of a lot of earlier qualitative and quantitative data. There are eight personas shared across all services, which had been developed in the latter half of 2019. The team were able to test out four of these personas successfully. There is also up to 10 years worth of website analytics the team had access too, and made good use of
  • the team had a good spread of users. There were 65 users in total including 33 undergraduates, 13 graduates and 19 people who were considering a career change. These were a mix of ages and ethnicity and showed a good geographical spread. They also included 5 users with either physical disabilities or with suffering from low confidence issues
  • the team has been very proactive in engaging and sharing their insights with user researchers working on other services
  • the user research team were very effective in sharing their knowledge from user research sessions with the rest of the team in sprints, and in making user research an integral part of the sprint cycle, e.g. downloading and playing back user research sessions
  • the whole team engaged in user research, e.g. in guerrilla testing
  • the team employed a variety of research methods, e.g. task based testing, guerrilla testing, and interviews
  • the team were able to prioritise based on their user research [need an example of this]
  • the team have created a Consideration Journey, which enabled to effectively assess user pain points and frustrations
  • the team were able to demonstrate that changes in design had made been based upon their user research, e.g. iterative improvements to the How to become a teacher page

What the team needs to explore

Before their next assessment, the team needs to

  • create an Experience map
  • create a Service Blueprint. Given the complex nature of their service and its interactions with other services, and their changing technology, it is recommended the team create a Service Blueprint. This would enable the creation of an effective delivery plan, and is a good visual way of embedding the user experience with the key back stage technologies and supporting processes (i.e. how the customer experience is actually produced)
  • book in an Accessibility audit before the end of June
  • create an Accessibility Plan for Private Beta, with a specific focus on the needs of low confidence users, e.g. prioritise users with anxiety needs

2. Solve a whole problem for users

Decision

The service met point 2 of the Standard.

What the team has done well

The panel was impressed that:

  • the team are aware of the wider context surrounding the get into teaching service
  • the team have used a mixture of business drivers, research and data to prioritize user journeys and hypothesis to focus on during Alpha
  • delivered a large amount of work in a short space of time during Alpha
  • the whole team is involved the design and research cycle
  • managed the context switch from the website to transactional services

What the team needs to explore

Before their next assessment, the team needs to:

  • mapping out key as is user journeys to understand pain points, entry points, areas of duplicated effort etc
  • mapping out to be user journeys and testing low-fi flows with users before designing pages
  • using data from these journeys to shape the homepage content

3. Provide a joined-up experience across all channels

Decision

The service met point 3 of the Standard.

What the team has done well

The panel was impressed that:

  • existing AD process in place from the current service
  • used data from the current service to determine the mobile first approach

What the team needs to explore

Before their next assessment, the team needs to:

  • if a need exists for in service assistance on transactional areas

4. Make the service simple to use

Decision

The service met point 4 of the Standard.

What the team has done well

The panel was impressed that:

  • audited and reduced the amount of content within the service
  • looked at content architecture and simplifying the navigation options

What the team needs to explore

Before their next assessment, the team needs to:

  • any possible implications with branding switches from DfE to Gov services
  • usability/understanding of the hamburger menu icon - the word Menu may be more inclusive

5. Make sure everyone can use the service

Decision

The service met point 5 of the Standard.

What the team has done well

The panel was impressed that:

  • the team have considered users with a range of access needs
  • ensured media content like videos are inclusive (providing captions)

What the team needs to explore

Before their next assessment, the team needs to:

  • investigate the implications of slanted text on readability
  • how/if they can influence the existing brand team to create styling suited for web content as well as print and media
  • creating coded prototypes to make sure constraints of designing for the web are evident early in the process
  • impacts of text over images on readability and performance

6. Have a multidisciplinary team

Decision

The service met point 6 of the Standard.

What the team has done well

The panel was impressed that:

  • had an appropriate team size with most of the required roles
  • plans to manage transitions between external and new internal personnel

What the team needs to explore

Before their next assessment, the team needs to:

  • consider how much content design bandwidth would be required in the future

7. Use agile ways of working

Decision

The service met point 7 of the Standard.

What the team has done well

The panel was impressed that:

  • the team applied agile methodology in how they worked, tailoring this to their circumstances
  • had necessary remote-working provisions in place and had begun to consider what the exceptional COVID-19 circumstances meant for delivery

What the team needs to explore

Before their next assessment, the team needs to:

  • consider how they might continue to learn from emerging best practices of delivering during a crisis, and feed their experiences into cross-government learning

8. Iterate and improve frequently

Decision

The service met point 8 of the Standard.

What the team has done well

The panel was impressed that:

  • the team showed lots of examples of iteration through the service from paper to Miro board to fleshed out designs

What the team needs to explore

Before their next assessment, the team needs to:

  • continue to involve the whole team in research and design processes
  • continue to iterate designs based on insights and research
  • give serious thought to what data is collected, driven by other business needs (such as informing marketing)

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