GovWire

Consultation outcome: Draft guidance on environmental claims

Competition Markets Authority

January 26
12:07 2023

Consultation response (PDF, 390KB)

Detail of outcome

The CMA has now published its final guidance for businesses making environmental claims to help them understand and comply with their existing obligations under consumer law. Alongside the guidance, the CMA has also published a video for businesses and short guide, all of which can be found on our Green Claims Code pages.

In January 2022 the CMA will begin a review of compliance with consumer law. Should we find evidence of non-compliance we will consider whether further action such as enforcement is necessary. We may also take action earlier where there is evidence that consumer law is being broken.

Feedback received

Advertising Association

Adfree Cities

Alupro

Advertising Standards Authority

ASDA

The Vending & Automated Retail Association (AVA)

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