Department For Transport
Please note: this study took place before the COVID-19 crisis.
The primary aim of this study was to identify consumer characteristics, motivations and barriers associated with the uptake of different new and emerging transport technologies in the UK.
3 further aims were to:
- explore the effectiveness of incentives to encourage use
- explore the impact of new transport technologies on public transport and road use
- identify evidence gaps and areas of further development.
Consumer characteristics in scope of the study included:
- demographic characteristics
- attitudes and intentions to use new types of transport
- typical travel behaviour
- geographical location
The study covered the following transport modes:
- Mobility-as-a-Service (MaaS)
- automated vehicles
- shared transport
- app-based minicab service
- demand responsive transport (DRT)
- electric vehicles
- electric bikes (e-bikes)
The approach combined a rapid evidence assessment of UK literature published after 2010, plus in-depth interviews with 15 expert stakeholders (academics and transport experts).
This report is part of the Future of Transport programme, which aims to shape transport innovation and secure the UKs position as a leader in the transport sector of the future.