GovWire

Emma Group: consumer protection case

Competition Markets Authority

November 30
10:15 2022

This investigation forms part of the CMAs consumer enforcement work, tackling potentially harmful online selling practices

Case timetable

Date Action
30 November 2022 Case launch

Case opening

30 November 2022: The Competition and Markets Authority (CMA) has opened an investigation into Emma Sleep GmbH and other firms in the same corporate group (the Emma Group)s compliance with consumer protection law.

As part of this, the CMA is investigating the Emma Groups use of online urgency claims, such as countdown clocks.

The CMA will now engage with the Emma Group and gather evidence to consider whether the CMA thinks any of the companies in the group have broken consumer protection law. The CMA is at the initial stage of its investigation. Accordingly, it should not be assumed that any company under investigation has broken consumer protection law.

Contact

OCAExternal@cma.gov.uk

Director, Jennifer Dinmore

Senior Responsible Officer, George Lusty

Published 30 November 2022

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