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Facebook, Inc (now Meta Platforms, Inc) / Giphy, Inc merger inquiry

Competition Markets Authority

July 5
11:37 2022

Phase 2

Administrative timetable

Referral date: 1 April 2021

Statutory deadline: 1 December 2021

Remedy Group Appointed

30 March 2022: The CMA appointed the Remedy Group

Stuart McIntosh (Chair), Robin Cohen, Margot Daly and Stephen Rose.

Final order

29 March 2022: The CMA is now making the final order. On the making of this Order, the reference has now been finally determined.

Penalty notice

4 February 2022: The CMA has imposed a penalty on Meta Platforms, Inc., Tabby Acquisition Sub Inc., and Facebook UK Limited (jointly and severally) under section 94A of the Enterprise Act 2002. The CMA imposed the penalty for failures to comply, without reasonable excuse, with the requirements imposed on Meta by the initial enforcement order issued by the CMA under section 72 of the Enterprise Act 2002.

Notice of extension of statutory period to make an order

1 February 2022: The Inquiry Group has decided to extend by six weeks under section 41A(2) of the Act the period for the discharge of its duty under section 41(2) of the Act, as it considers that there are special reasons to do so. The revised period will therefore end on 4 April 2022.

Notice of intention to make an order

1 February 2022: The CMA gives notice of intention to make an order and is inviting comments by 5pm on Wednesday 2 March 2022.

Final report

30 November 2021: The CMA has found that the completed acquisition by Facebook, Inc (now Meta Platforms, Inc) of GIPHY, Inc. may give rise to competition concerns in both the supply of display advertising in the UK, and in the supply of social media services worldwide (including in the UK). Facebook is required to sell GIPHY.

Notice of extension of statutory period

Penalty notice

20 October 2021: The CMA has imposed a penalty on Facebook, Inc., Tabby Acquisition Sub Inc., and Facebook UK Limited (jointly and severally) under section 94A of the Enterprise Act 2002. The CMA imposed the penalty for failures to comply, without reasonable excuse, with the requirements imposed on Facebook by the initial enforcement order issued by the CMA under section 72 of the Enterprise Act 2002.

Responses to provisional findings and possible remedies

Provisional findings

12 August 2021: The CMA has provisionally found competition concerns as part of its in-depth investigation of the completed acquisition by Facebook Inc of GIPHY Inc.

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