Promotional material: Unlock your Potential campaign: brand guidelines and logos

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Department For Education

April 4

15:10 2023

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Unlock your Potential: brand guidelines and style guide

PDF, 29.9 MB, 16 pages

Funded by Department for Education: logos

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These guidelines will help you understand the Unlock your Potential campaign brand. By using the logo, you will:

help to strengthen the identity and awareness of adult skills offers
highlight the connection between learning new skills and gaining a better job

Review the Unlock your Potential guidelines before using the logo. The logo should not be the leading logo on your marketing materials it should accompany your main logo.

Department for Education (DfE) materials will use the Unlock your Potential logo alongside the His Majestys government (HMG) logo. Although we are asking providers to use the Unlock your Potential logo, we cannot permit them to use the HMG logo. This does not apply if you are sharing assets provided by us.

The stock imagery used in the brand guidelines has been licensed by HM government. If you wish to use the same photography, you will be required to purchase your own licence.

Skills for Life campaign guidelines

The brand guidelines and logos for the overall Skills for Life campaign are available from Get the Jump: brand guidelines and logos.

Published 21 January 2022
Last updated 4 April 2023 +show all updates

4 April 2023
Updated 'Unlock your Potential: logos' to include PNG versions of the Unlock your Potential logos.
20 January 2023
'Skills for Life logos', 'Skills for Life: brand guidelines and style guide', 'Skills Bootcamps logos', 'Multiply logos' have been updated. A link to 'Skills for Life campaign: brand guidelines and logos' has been added.
17 August 2022
We have added logos for Skills Bootcamps and Department for Education logos.
21 January 2022
First published.