Win in Ping golf clubs case sends clear online retail signal

Business and Enterprise

September 7
15:15 2018

This landmark case sends an important signal that attempts by manufacturers to impose absolute bans on selling their products online are not permitted by law.

The Tribunals judgment dismissed an appeal by the golf club manufacturer against the CMAs decision to fine it for breaching competition law and imposed a revised fine of 1.25 million.

In August 2017, the Competition and Markets Authority (CMA) found that Ping had breached competition law by preventing 2 UK retailers from selling its golf clubs on their websites.

The Tribunal said today it was of the clear view that The potential impact of the ban on consumers and retailers is real and material. It significantly restricts consumers from accessing Ping golf club retailers outside their local area and from comparing prices and it significantly reduces the ability of, and incentives for, retailers to compete for business using the internet.

Taking various factors into account, the Tribunal lowered the CMAs original penalty by 200,000 to 1.25 million.

The CMA had accepted that Ping was pursuing a genuine commercial aim of promoting in-store custom fitting, but found that it could have achieved this through less restrictive means.

Following todays judgment, Ping must allow retailers to sell online, though it may require them to meet certain conditions before doing so.

Ann Pope, Senior Director for Antitrust Enforcement, said:

Todays judgment sends a clear message to companies that try to stop customers shopping online for their products - they could be breaking the law. This matters because it removes a barrier to customers shopping around for more affordable goods.

The internet is an increasingly important sales channel and retailers ability to sell online, and reach as wide a customer base as possible, should not be unduly restricted by manufacturers.

Find out more about the CMA investigation on the

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