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Research: Unit pricing analysis and consumer research

Competition Markets Authority

January 30
00:00 2024

Consumer research

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Details

This forms part of our review of unit pricing in the groceries sector.

The CMA has produced an analysis of the unit prices of a basket of everyday grocery products.

We have also commissioned qualitative consumer research to better understand how and when UK shoppers use unit pricing information when shopping for grocery products.

You can also read our short guide to unit pricing.

Find out more about ouraction to contain cost of living pressures.

Published 30 January 2024

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